The best design decisions come from paying closer attention to what people actually do. Today we have designer, writer, and Draft consultancy founder Nick Disabato exploring how evidence and experimentation can turn design into a genuine business advantage.
Nick shares how customer research helps uncover the gap between what people say they want and how they actually behave, why even experienced designers are routinely surprised by A/B test results, and how decades of using OmniGraffle and OmniOutliner help him move quickly from messy problems to clear, testable ideas.
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Enjoy!
