The Blog

When we decided to bring all our apps to iPad, we immediately started hearing from our customers that it wasn’t enough to just bring desktop-class productivity apps to the best mobile platform: all of the documents in those apps needed to be mobile as well, so you’d always have the latest copies of your documents available on all of your devices.

As I shared in my January blog post, we’ve been hard at work on this problem for quite a while now and our solution to this is called “OmniPresence”: your documents, synced everywhere you want them to be.

What is OmniPresence?

  • OmniPresence is a way to sync folders between your devices using a web server.
  • On Mac, a separate OmniPresence app churns away silently in the background, syncing any documents placed in its folders—without requiring any special support from other apps. On iOS, the sandboxing environment requires that each app add its own support for OmniPresence—so we’ll be providing free updates for all our apps (and publishing code so other developers can add support if they wish).
  • OmniPresence separates document syncing from any particular back end service provider. You can use it with your own compatible web server, or with the Omni Sync Server for documents created with your Omni apps.

Here is what OmniPresence looks like in action:


… and we’re finally at the point where it’s time to enlist your help in testing this code before we ship it!

The good news is that we’ve already heard from over a thousand of you who would be happy to help us test OmniPresence. The bad news is that we can’t open this up to all of you, because we have a very limited number of slots available for testing development versions of our iOS apps.

If you’re interested in helping us test OmniPresence, here are some questions we’ll need you to answer:

  1. Do you have a good strategy for backing up your documents in case something goes awry? You’re helping us test unreleased software, and one of the risks is that it might have bugs which delete or silently corrupt your data.
  2. Will you be able to use OmniPresence frequently over the next few weeks? If you don’t have time to help us this month, it would be better to give this slot to someone else.
  3. Are you willing to store your documents on the Omni Sync Server—or, alternatively, to patch, build, install, configure, and deploy your own copy of the Apache web server? We’ve submitted several updates to Apache which haven’t been integrated by their team yet, so if you’re uncomfortable storing data on our server you’ll need to set up your own server with those updates in place. (If you plan to use the Omni Sync Server, please tell us your account name so we can enable OmniPresence testing for it.)

And two bonus questions:

  1. Which of our apps do you use? We’re adding OmniPresence support to OmniGraffle, OmniOutliner, and OmniGraphSketcher, and an ideal tester would be someone who uses all three. (Note: OmniPresence provides no benefit to OmniFocus and OmniPlan, since they already have built-in support for syncing individual changes.)
  2. Are you a developer who is interested in adding OmniPresence support to your own app? We’re not quite ready to publish our source code yet, but we do plan to and it would be great to get feedback from other developers before we unleash this into the wild.

Please email your responses to omnipresence@omnigroup.com. We look forward to hearing from you!

Omni’s Plans for 2013

by Ken Case on December 21, 2012 | 60 Comments

In my last blog post, I reflected on all the things we accomplished in 2012 here at Omni—in particular, the completion of our huge “iPad or Bust!” initiative. But as Professor Hathaway said to Chris Knight, “That was yesterday. What have you done for me today?”

With “iPad or Bust!” out of the way, we’ve been able to move some of our projects off the back burner and here are some highlights of what’s coming: OmniFocus 2. OmniOutliner 4. Automatic document syncing. Sandboxing. Accessibility. Visio and Microsoft Project compatibility in our iPad apps. Upgrade pricing from Mac App Store apps.

Junction: Omni 13, OmniFocus 2, OmniOutliner 4

Let’s start with OmniFocus 2! For OmniFocus 2, we’re bringing back to the Mac all of the design and innovation that went into our iPad edition of OmniFocus: dedicated Forecast and Review modes, clearer navigation, and a fresh look and feel. I’m looking forward to sharing it with you! At 6pm on January 31, you’re invited to join Merlin Mann, David Sparks, and me for the first public debut of OmniFocus 2. This will be a free event, hosted at the Cartoon Art Museum (a short walk from Macworld/iWorld), and anyone who attends will get early access to the OmniFocus 2 private beta. Space is limited, so if you plan to attend please let us know.

Next up: OmniOutliner 4! I know many of you have been waiting for this upgrade for a long time—I know I have been waiting for this for a long time! For those of you who might not know the history, OmniOutliner 3 shipped in January, 2005—one year before Macs transitioned to Intel processors. And OmniOutliner 3 certainly hasn’t sat still over the last eight years: we’ve ported to Intel processors and added support for Spotlight, dictionary lookups, LinkBack, Automator workflows, Quick Look, custom toolbars, Word 2008 export, Auto Save, and Versions. But other than a few tweaks to the inspectors and toolbars, its design has mostly stayed the same: it’s starting to feel a bit long in the tooth. So… it’s due.

What’s coming in OmniOutliner 4? We’ve completely rebuilt the outlining engine to support zooming text, showing and hiding columns, and we’ve improved link handling and attachments. We’ve designed a new style system which emphasizes named styles and simplifies the styles interface. And it’s built on a modern 64-bit architecture, with a fresh new look and feel. OmniOutliner 4 isn’t finished yet, but it’s getting close: it’s now at the point where I’m using it to edit all my outlines rather than OmniOutliner 3, so I anticipate we’ll be ready for public beta sometime in the first quarter.

Automatic document syncing is almost here! We call it “OmniPresence”: your documents, synced everywhere you want them to be.

We’ve designed OmniPresence around open web protocols, so you’re welcome to use our free Omni Sync Server or to host your own cloud server. We think that the option to host your own cloud is important—not just because of concerns with respect to privacy and security (though that’s key for many businesses), but because it means you can keep that cloud running as long as you want to keep using it. As we saw with MobileMe shutting down earlier this year, individual cloud services can easily disappear as business models change. Building a solution around open standards means that our customers have a choice of hosting providers rather than being tied to a single ephemeral cloud solution.

OmniPresence is not limited to syncing with a single cloud, either: you can choose which folders to sync with which clouds. This means that teams can set up separate folders in separate clouds, and you can access files from any of them on each of your devices.

Because it’s open and you can host your own cloud, OmniPresence is designed to sync any documents you want: it’s not limited to syncing documents created by our apps. In fact, on the desktop OmniPresence is completely independent of our other apps: if you wish, you can use it to sync TextEdit documents! (But when using OmniPresence with non-Omni apps, we’ll ask that you limit the amount of space you use on our Omni Sync Server since we can’t provide infinite storage to everyone for free. On your own cloud server, though, do whatever you want!)

On iOS, OmniPresence isn’t quite that independent: the sandboxing environment requires that each app embed the OmniPresence logic within its own codebase. We will be publishing our source code for free so other developers can add it to their apps.

OmniFocus 2, OmniOutliner 4, and OmniPresence. Three major upgrades, all coming your way in Q1, 2013.

But as I noted at the top, that’s not all! We’re also working on sandboxing to help keep your Mac safe; and accessibility (currently in private beta for OmniOutliner for iPad) to make our apps easier to use by those who are visually impaired. And we’ve been working on adding Visio and Microsoft Project compatibility to our iPad apps, so it will be easier than ever to go completely mobile with your work.

Finally, with OmniFocus 2 coming we’ve been thinking a lot about how to implement upgrade pricing from Mac App Store apps. As always, we plan to offer discounted upgrade pricing on our own online store, but unfortunately we don’t have the flexibility to offer selective discounts in the Mac App Store. We’ve decided to treat the Mac App Store the same way as we treat retail stores: it’s a great way to discover our software, and can give you confidence that it’s been vetted by a third party. And, just as you wouldn’t get a discount from a retail store if you purchase OmniGraffle 5 while owning OmniGraffle 4, you won’t get a discount if you purchase OmniFocus 2 from the Mac App Store. But we’re in the process of updating our store so that you’ll be able to register your Mac App Store apps to get a discounted upgrade price when you buy an update directly from us.

OmniFocus 2. OmniOutliner 4. OmniPresence. Sandboxing. Accessibility. Visio and Microsoft Project compatibility in our iPad apps. Upgrade pricing from Mac App Store apps. I hope you’re looking forward to 2013 as much as we are! (And don’t forget to let us know if you’re planning to come to the OmniFocus 2 debut!)

Omni’s 2012 in Review

by Ken Case on December 19, 2012 | 11 Comments

As we approach the end of 2012 (or the world, according to some), I’ve been reflecting on just how much we’ve accomplished this year here at Omni.

Omni Release Timeline 2012

We celebrated 20 years of omnigroup.com, of course, and we moved to new offices. But, more importantly, we finished our two-and-a-half-year “iPad or Bust!” initiative by shipping the last of those five apps, OmniPlan for iPad! Version 1.0 doesn’t mark the end of all our work, of course—but it’s a great milestone and I’m incredibly proud of all our team has accomplished.

Finishing up our “iPad or Bust!” initiative has given us the opportunity to start working through a number of other projects on our “to do” lists, so there’s been a lot of news in 2012…

We rolled out our own Omni Sync Server, so you don’t have to become a sysadmin and run your own web server just to sync your devices. (But you can still run your own server if you like: our syncing engine is based on open web protocols.)

OmniFocus has been on speaking terms with Siri since late 2011, of course, but in 2012 we’ve made it more robust and brought support for Siri to the iPad app as well. We also added support for flexible weekly repeats and TextExpander—and just this month we’ve started beta testing our new Mail Drop which lets you email tasks directly to your OmniFocus database.

This year Apple introduced iPads with Retina displays, and we immediately shipped Retina updates for all of our iPad apps. Apple also introduced Retina displays to the Mac with the new MacBook Pro, and we’ve already shipped Retina updates for OmniGraffle and OmniPlan (and are busy working on Retina updates for the rest of our Mac apps).

Behind the scenes, we’ve also been updating all our Mac apps to leverage the latest fundamental advances in OS X: this year we shipped Developer ID-signed updates for all our apps, 64-bit updates for OmniGraffle, OmniDiskSweeper, and OmniDazzle—and we expect to ship 64-bit updates for the rest of our apps soon. We’ve also been hard at work adopting OS X’s new App Sandbox.

Even before we finished “iPad or Bust!” one of our top priorities has been to build automatic document syncing into OmniGraffle, OmniOutliner, and OmniGraphSketcher—we want it to be as easy to sync all our apps as it is to sync OmniFocus and OmniPlan. We’ve been working on this for over a year and a half now, and at the start we had very promising results: it felt like magic when it worked, and we thought we’d be ready to ship last year. But though our code was finished, we found the back end service we were trying to use wasn’t working reliably, and we felt it would be irresponsible to ship something so critical until we knew the full solution was solid. After a year of trying to help get that solution working, we went back to the drawing board and designed a new syncing solution based on open web protocols. Nobody was more disappointed about the delay this caused than we were—but we knew we needed to find some way to move forward, and I’m pleased to report that the redesign has gone very well (and our new syncing solution is now in internal testing).

Which, of course, leads right into the subject of my next blog post: what’s coming next from Omni? (Stay tuned!)

Howdy, friend-os! Today, I get to do something we’ve been looking forward to for a while now: announce that the Omni Sync Server is coming out of beta.

We’ve had the server up for almost two years now - it launched way back in April of 2010. In that time, the server has been scaled up from a Mac mini here in our offices to a collection of machines in our colocation facility, all working together to help you move your Omni apps’ data back and forth between your OS X and iOS devices, as well as to store backup copies of that data just in case things go totally diggstown and you need them.

When we launched the server, it was an OmniFocus-only affair, but we’ve added support for the server to all of our iOS apps. On the Mac, OmniFocus and OmniPlan have built-in support for the server as well. (The Mac apps that don’t already include support will get it in the future.)

So, to the tens of thousands of folks out there that have been storing your data on the server this whole time: thank you very much for being willing to sign up and help us build this thing. There’s always a seat for you on our little red wagon. To everyone else: if you were interested in using the server but didn’t want to sign up while it was in in a testing phase, we’re rolling out the red carpet for you. Head over to omnigroup.com/sync and set up an account.

Oh, and did we mention that you can have this all for the low, low price of zero? One of the things we learned is that we can build and run a service like this without needing to charge for it. Consider it a delicious after-dinner digestif you get whenever you buy one of our apps. Enjoy!

“Wow, your customers are nerdy!”

That was a friend’s response recently when I mentioned that logarithmic axes are the number-one feature request for OmniGraphSketcher.

The way I see it, our customers understand that logarithmic scales are the best way to present many types of data and ideas. Stock prices, advances in technology, and many other phenomena tend to change by multiples rather than additions. Logarithmic scales show each doubling as a constant distance, so you can compare percent changes without large differences in absolute size getting in the way.

So I’m very excited to announce that OmniGraphSketcher 1.2 for Mac and OmniGraphSketcher 1.5 for iPad are now available, with full support for logarithmic axes!

Logarithmic axes example

You don’t even need to know anything about logarithms to use this feature. You just turn it on via the axis inspector, for either or both axes. (The resulting charts are sometimes called lin-log and log-log.) There is no step two!

These logarithmic axes are designed to follow best practices in information visualization, and they work seamlessly with all the other features of the app, such as dragging, nudging, snapping, sketch recognition, axis manipulation, and scale-to-fit. And because logarithmic scales are more likely to span many orders of magnitude, we now support much larger and smaller numbers (up to 10300 and down to 10-300), more decimal precision (up to 13 digits), and scientific notation (so you can use numbers like 3 x 10200 without typing 200 zeroes).

Given that the known sizes of physics only range from about 10-35 meters (the Planck distance in quantum theory) up to 1026 meters (the size of the observable universe), we figure that +/- 300 orders of magnitude should be plenty.

At least for now.

As part of these updates, we’ve also refined the algorithms that draw axis tick marks and tick labels. When there is not enough room to label every tick mark, we now consistently label every other tick mark, or every 5th, or every 10th, etc. If we skip a lot, we’ll automatically use major/minor tick marks to make it easier to see which tick marks are getting labeled.

Automatic major/minor tick marks

On logarithmic axes, we show just the first five numbers between each power of ten when possible, then only the powers of ten themselves, and then evenly-spaced powers of ten. OmniGraphSketcher makes all of these decisions for you, so you never have to think about it.

Tick labels from 1 to 50 Tick labels from 1 to 1000 Tick labels from 1 to 10^25

And did I mention that your axis ranges don’t have to end on powers of ten? Suppose your data values fall between 8 and 200. In many charting programs, the best you can do is this:

Axis range limited to powers of ten

But we think logarithmic axes should be just as flexible as linear ones, and we want you to be able to switch between linear and logarithmic scales seamlessly. Again, we’ve done the work so you can get what you’d expect:

Fully customizable logarithmic axis range

Last but not least, we’ve added a really nifty new feature called line interpolation. As you know, OmniGraphSketcher lets you draw lines freehand even if you don’t have exact data to back them up. This is great if you have a rough idea of a trend or want to visualize several possible scenarios. But wouldn’t it be cool if you could also turn your sketched lines into sampled data points for analysis or re-plotting in another program? That’s exactly what line interpolation does. It samples at each horizontal tick mark (x-value) to convert your line into a data series.

The reason we’re introducing this at the same time as logarithmic axes is because it lets you see how the shape of a line differs in linear vs. logarithmic space. Regular lines in OmniGraphSketcher simply connect two or more data points as smoothly as possible, so intermediate values do not necessarily stay the same when you convert between linear and logarithmic scales. Line interpolation solves this by letting you anchor some of the intermediate points. Now you can easily demonstrate, for example, how a straight line in logarithmic space becomes an exponential curve in linear space:

A straight line in logarithmic space becomes an exponential curve in linear space.

Download the latest versions of OmniGraphSketcher from the App Store (Mac, iPad) or from our online store (Mac); or use the built-in software update to download automatically.

And let us know what you think!

(If you want all the details, check out the release notes for the Mac and iPad versions.)

A Nudge Forward

by Robin on June 23, 2011 | 4 Comments

Typically before we ship a new version of OmniGraphSketcher, I like to try using the app to re-create a real economics diagram based on a set of the most interesting graphs in an economics textbook. In other words, I try to simulate the experience of being an actual OmniGraphSketcher user.

The last time I did this, I was blown away by how easy it was to draw this professional-quality graph, right there on my iPad — just by tapping and dragging my fingers.

 

I mean, look at that! I could easily email it in PDF format directly to a textbook publisher.

There was one frustration, though. It was difficult and somewhat error-prone to precisely position text labels, especially when they were short, abbreviated variable names. The labels were mostly hidden under my finger, so adjusting them just right required zooming in as far as I could and even then having to guess if I was in exactly the right spot.

I knew that Apple's iWork applications had solved this problem with a "nudge" gesture, which you perform by holding one finger on the object to be adjusted and then swiping a second finger in the direction you want to nudge. The object being held shifts by one pixel per swipe. That feature was already on our very long to-do list, but no customers had ever requested it, so it was not in any immediate plans. Yet assembling this example graph made it clear that finely adjusting objects was the weakest link in our quest to make graph creation as quick and easy as possible.

I set about implementing the nudge gesture, which quickly turned into a major overhaul of our whole gesture recognition system. That overhaul made the other gestures more reliable, and it paved the way for new and interesting gesture shortcuts. For example, OmniGraffle for iPad now includes the ability to quickly send objects forward and backwards by pressing one finger on the selection while swiping two more fingers up (to send forward) or down (to send backward).

Now that OmniGraphSketcher for iPad includes the nudge gesture, creating that complex economics graph is really a breeze. You'd think I'd have gotten used to it by now, given that I've been developing the app ever since the iPad was announced and I know in detail how it all works. Yet Apple's term "magical" is still the best way I know of to describe what it feels like to use the app to make beautiful, accurate graphs.

 

When the iPad was announced last year, I posted that we were planning to bring all five of our productivity apps to iPad. We've just submitted OmniOutliner for iPad to the App Store, the fourth of those five apps:

I've been looking forward to OmniOutliner for iPad all year: OmniOutliner is the app I turn to whenever I want to collect and structure my thoughts (it's where I'm writing this text right now!) and it's great to be able to take those outlines with me and work with them on my iPad.

Now that OmniOutliner for iPad has reached GM, we're busy putting together some screenshots and an intro video which explain how the app fits together, and we look forward to posting those to our main website as well as more information here. For now, though, let me share this teaser video:

We don't know exactly how long it will take for OmniOutliner to be reviewed, but hopefully not more than a week or two. If you'd like to be notified by email the moment OmniOutliner is available on the App Store, you can subscribe to our low-traffic OmniNews mailing list or to our OmniOutliner Users mailing list. And, of course, you can watch this space—or follow @omnigroup or @omnioutliner (or me, @kcase) on twitter.

Meanwhile, let me briefly give some updates on our other projects! But first, an important reminder: our plans do change over time, so please don't rely on things happening according to today's particular snapshot of those plans.

  • OmniPlan v2 just went into beta, adding multi-user collaboration over the air (through Apple's MobileMe or our own Omni Sync Server, or your own private WebDAV server). For more about that, see last week's blog post. Once we wrap up this beta, we'll finally be ready to start on the last of our “iPad or Bust!” projects, OmniPlan for iPad.
  • Our free Omni Sync Server has been in beta since last summer, and it's been working quite well: over 18,000 people have signed up and feedback has been overwhelmingly positive. This will remain a free service for all Omni customers when it leaves beta; if you haven't tried it already, I encourage you to give it a spin!
  • OmniGraphSketcher for Mac has a major update now in beta which adds support for log scales—important when you're trying to compare trends in data which might be orders of magnitude apart. We're also working on bringing that work over to the iPad app.
  • We're very close to submitting an update to OmniFocus for iPhone, adding the very popular Forecast view which was introduced in the iPad app. (Here's a screenshot.) Our test pilots found a few bugs around the edges that we need to squash before it's ready to ship, though, so it'll probably be another week or two before it's submitted (and another week after that before it's reviewed).
  • For OmniOutliner 4 for Mac we've taken apart our entire outline architecture, rebuilding it on top of more modern OS X infrastructure such as CoreAnimation and bindings. The rebuilt outline architecture from OmniOutliner 4 reached a major milestone last week with our public beta release of OmniPlan 2—and now that OmniOutliner for iPad has been submitted, we can focus more of our direct attention on OmniOutliner 4.
  • We're planning some major updates to OmniFocus for Mac, polishing up its user experience to match the ease of use and aesthetics of the iPad edition, adding the Forecast and Review modes which we introduced in the iPad app, and adding support for syncing projects with OmniPlan.
  • And finally, we're looking forward to updating our apps to take advantage of the new features Apple is introducing in Mac OS X Lion, such as the Versions autosave architecture, built-in Resume, and full-screen apps.

As always, I'd welcome any feedback you might have: leave a comment here or send me a message on twitter (where you'll find me at @kcase).

UPDATE: I just realized that I forgot to mention the price! OmniOutliner for iPad will be $19.99.

If you'll pardon the horn-tooting for a moment, we'd like to take the opportunity to flatter one of our teammates. Omni's UX lead Bill recently spoke at the Voices That Matter conference here in Seattle. At last fall's VTM: iPhone Developers conference in Philly, Bill spoke about Designing Graceful, Gracious Interfaces for iPad alongside other notable tech folk. Though he didn't have as cool of a getup as this speaker, we think he put forth a valiant effort and are perfectly comfortable with calling him a hero from time to time. 

In recognition of his contributions, not only to our apps, but to the ongoing dialogue about User Experience in software development, we would like to share some of Bill's thoughts with you. For those of you who couldn't attend the conference, here's his keynote presentation (paired with some audio from one of his practice sessions). If you find this sort of stuff as inspiring as we do, perhaps we should all arrange for a party-bus to the next conference - an omnibus, if you will.

 

Designing Graceful, Gracious Interfaces for iPad from The Omni Group on Vimeo.

I'm very pleased to announce that all of our paid apps are now available through Apple's new Mac App Store! The Mac App Store is the most convenient way to buy our software, letting you purchase, download, and install our apps with just one step, and easily update our apps at the same time as you update other apps you've purchased from the the store.

But to be clear, the Mac App Store is not the only way to buy our software:  we'll continue to offer direct sales and updates through our own website as well.  Through our website, we can offer much more flexible terms and options: trial and beta downloads, upgrade pricing, and discounts for volume, bundle, and educational purchases.

No matter which way you buy our software, you'll be getting the same product:  all of our Mac App Store apps are exactly the same as the apps we sell through our website (except for a few minor changes made to work with the store).  We'll also keep future updates to our apps in sync—apps you've purchased directly through us will continue to update themselves as they always have, while App Store updates will appear on the App Store (after a slight delay due to the App Store's review process).  And either way, you'll have the same great support from our team here at Omni.

A few quick questions that I know a few people are wondering about (because I've already been asked!):

"Why doesn't the App Store recognize that I've already purchased an Omni app?"

The Mac App Store only supports software which you've purchased directly from it.  That's even true of Apple's software, as I found out this morning while testing Keynote.  And unfortunately, there's no way for us to tell the Mac App Store that someone has already purchased one of our apps.  (Though really, that wouldn't be fair to Apple since they wouldn't get their 30% of the purchase price to help support the store's infrastructure.)

There's been a bit of confusion over this point, since the App Store does notice when the exact same version of the exact same app is already installed:  it displays "Installed" instead of a price tag.  But that doesn't mean it will update that software: as soon as the version number changes (on either side), it reverts to showing you a price tag for that app instead.

"If I'm purchasing from the Australian Mac App Store, why are your prices so much higher than they are through your own website?"

On our website, we sell all our products in our local currency—and since we live in Seattle, that currency happens to be US dollars.

For the Mac App Store, we don't set prices directly; we choose a price tier which Apple uses to choose a price for each region.  We've chosen the price tier which is closest to our own online store pricing (just a few cents different in our local currency), but exchange rates fluctuate and this week you might happen to get a better deal buying directly from us than you do when purchasing locally.  Please feel free to take advantage of that if you wish!

"Where do I find your apps on the Mac App Store?"

We've added links on each of our product pages, or you can go straight to the Mac App Store's page for the Omni Group.

"Does your 30-day money-back guarantee apply to Mac App Store purchases?"

Absolutely! But please remember that the 30-day guarantee is not intended to take the place of a trial period: we pay 30% of our App Store sales to Apple whether or not we refund a purchase. If you'd like to try one of our Mac apps, we have two-week trial downloads available on each of our product pages. (If you need more time than two weeks, please contact sales@omnigroup.com for an extended trial license.)

As always, if you have a question I didn't answer (or any other feedback you'd like to share), please let me know! Either leave a comment here, or send me a message on twitter (where you'll find me at @kcase).

I think the Mac App Store is going to be a huge boon for Mac consumer software, and we're looking forward to publishing the same suite of Omni Group apps on the Mac App Store that we've been busy bringing to the iPad App Store:  OmniFocus, OmniGraffle, OmniGraphSketcher, OmniOutliner, and OmniPlan.

The Mac App Store will be a much, much better app buying experience than any option consumers currently have:  you'll be able to experiment with buying software from developers you don't know without worrying about whether they will be careful with your billing information, or whether they might even be shipping you malware.  You won't have to figure out how to install the software or any of its future updates.  (The standard mechanisms for distributing Mac software electronically have a poor user experience, whether they're distributed as disk images, zip files, or Installer packages.)  The standards Apple will be enforcing for apps listed in the store will set a baseline for overall quality and make it less likely that apps will interfere with each other.  And, of course, a central Mac App Store makes it far easier for you to find all sorts of current, supported software in the first place.

The App Store is also great from the independent developer's point of view:  we don't have to figure out how to build our own online stores (or find someone else to distribute our software), or how to distribute license keys or scale up our websites and bandwidth to handle lots of downloads if we suddenly get written up by a popular reviewer.  Those of us who are already established in the Mac market have already built up a lot of this infrastructure, of course, so this benefit may not be as important to us as it is to new developers.  But we'll benefit from a strong, healthy, growing market for Mac apps.

And while it's new to the Mac, we know the App Store works well for consumers:  we've sold tens of thousands of copies of our iOS apps in just the last few months.

Not that there aren't plenty of questions and challenges.  The App Store doesn't currently have any mechanism for offering discounted pricing to certain customers, so what do we do for our OmniGraffle 5 customers who want to upgrade to OmniGraffle 6 on the App Store?  Or for people who want to upgrade from Standard to Pro?  (Do we even list Standard and Pro as separate apps on the store, or do we try to combine them?)  How do we handle sales to organizations which want a discount for purchasing 100 licenses?  How do we take care of customers who have an older system which can't run the latest version of our app, but could run an older version if we could get it to them?  How do we handle trial software?  Should the product pages on our website point at our own online store or the App Store—or both?

And on top of all these questions, of course, is one I've seen a lot of other developers asking: is all this worth giving Apple 30% of our revenue?

Managed hosting and payment processing are worth something, certainly, but I think the real benefit is that our software is far more likely to reach consumers who otherwise simply wouldn't see it.  To date we've tried to reach consumers by placing our software in retail channels, where the split is much worse:  you're lucky if you clear 50%.  Not to mention that retail is completely impractical for software under $20, since there's so much overhead involved with printing boxes and CDs, warehousing them, shipping them, updating them when you ship new versions, etc.  Finally, even once you've resigned yourself to the cost of getting there and you've finally made it onto retail store shelves, it turns out that the retail experience isn't great for finding software anyway—its only benefit is that it's somewhere the average consumer knows to look.  (Or at least it's somewhere they used to look; but with cheap software cut out of the picture, limited shelf space, and so on, I'm guessing fewer and fewer people bother!)

But the App Store changes all that:  it offers a much more efficient distribution channel, where everyone on the platform will know to look.  You can easily browse around, or search for something specific.  When you find something you want, you simply click "Buy Now" and the app starts downloading and adds itself on your Dock.  No more futzing about with figuring out how to buy something from yet another vendor's website, tracking license keys, and so on.  You just find what you want, buy it, and start using it.

That's the experience we'd like all our customers to have, and that's why we're looking forward to publishing our apps in the Mac App Store.

10/24 UPDATE: From the comments, it seems some people are assuming that we're planning to stop selling software directly, i.e. to only offer our software through the Mac App Store. Sorry if that wasn't clear: we do intend to keep selling software from our own site as well, where we're able to offer trial downloads as well as discounts for upgrades, bundles, and volume purchases. We view the Mac App Store as a great alternative to retail stores (which have all those same limitations), not as a replacement for our own site (which doesn't). (Also, to be clear, we plan to charge the same list price both on our store and in the Mac App Store, just as we charge the same list price on our store and in retail.)

Page 1 of 4 pages  1 2 3 >  Last ›