Apple announcement recap

[Matt Johnston]

--
http://cimota.com/blog

On 17 Jan 2008, at 20:45, "R.L. Grigg"  
<newslists at autonomy.caltech.edu> wrote:
>
>
>> It's small and thin and easy to carry. It connects wirelessly by
>> design, over ethernet with a dongle.
>
> Its thin but not small, thats one beef I have with it.

It is small the way the MacBook is small. Its not as heavy I'd as  
bulky which makes it a better fit inside some cases, especially  
alongside documents.

>> I NEVER change out the battery in my MacBook Pro.
>
> Ive had enough batteries go bad on me to want to change them out.

YMMV. I've bought batteries to replace my PowerBook batteries but  
never needed them concurrently.

>> You do have to think differently about how to use it
>> is all.
>
> No I dont. Apple has to sell ME on it, not the other way around.
>>

There's no shame in not being the target for it. The same arguments  
against the Air could be used against every Mac.

Only two cores? I need 8!
Only integrated graphics?
Only a 13/15/17" screen?
Doesn't come with a keyboard?
Weighs how much? That's luggable I guess?
No PCI Express slots?
No FireWire 800?
Only support for ONE external display?
No built in battery?
Small but made of plastic?

The market for this is someone who has a powerful machine at home with  
a cavernous hard drive. And yeah, that could be just an iMac.

The market for this is someone for whom lugging a 3lb machine is a big  
deal over lugging a 5lb machine.

The market is someone who wants a Mac but only buys ultralight  
machines. Like the slim Sony and Dell machines.

Its the coffee shop code monkey, the web 2.0 entrepreneur, the design  
aesthetic, the power sales person, the road warrior, the MD who spent  
the cost of a Mac mini on her designer laptop bag (yeah, I know her.  
500 quid ($1000) on a laptop bag).