Movie rentals business model

[Scott Anguish]

On Jan 16, 2008, at 12:43 AM, David Cake wrote:

>> 	4. iTunes movie rentals-30 days to start, 24 hours to finish.  
>> Start anywhere, finish anywhere.
>
> 	The 24 hours bit sucks. I assume its a nervous studio idea.

	it is identical to the Xbox live restriction after hitting play (and  
why I'll probably never rent anything for my 4 year old to watch, or  
most movies, since I like to watch them multiple times)

	As far as first viewing goes, I think 30 days is a little more than  
twice the Xbox live (which I think is 14 days)

> 	I am sure their reasoning is 'movies will be different to music  
> because people are used to renting movies, and if they make it work  
> just like video rental where people pay $5 overnight, consumers will  
> be cool with that'. They will actually hate it when they ever  
> actually come face to face with it. People are forgiving about daily  
> rental charges because they can see the shop actually losing money,  
> but they still hate it. They will hate it even more when it seems  
> arbitrarily imposed. A slightly longer limit would have made people  
> angry a lot less.

	I'm guessing it's because it's what they are comfortable with because  
it already exists in the MS land.

	No HD-TV episodes is rather sad. We have no access to HDTV networks  
here (other than cable with a set-top box) and there are some shows  
(like CSI) which I'd like to see in HD.