iMovie 08 madness

[Ashley Aitken]

Hi Kevin (et al.),

On 24/09/2007, at 6:41 AM, Kevin Callahan wrote:

> I'm trying to keep a positive view regarding iMovie 08 and the  
> direction Apple might be taking it (being somewhat of an Apple  
> apologist),

Good to see you're upfront about that ;-)

> but I'm getting flack from several folks I convinced to upgrade to  
> iLife '08.  Everything from "I hate it" to "I'm SOOOO MAD!" - and  
> it's all about iMovie 08.

Yes, such remarks are common on the Apple discussion forums too.

> So is the suggestion to stick with iMovie 06 (and its problems) -  
> and is Apple's decision to leave so much out of iMovie 08 a  
> indication they want to sell more FCExpress licenses ?

Disclaimer:  I haven't used iMovie 08 (but I watched Steve's  
presentation and have learnt a lot about it from Apple's Web pages  
and more generally on the Web).

I think iMovie 06 and iMovie 08 are very different products and Apple  
should have changed the name of iMovie 08, perhaps to something like  
iVideo.

I believe iMovie 08 is not aimed at people wanting to make "feature- 
length" movies to burn to DVD -  Steve thinks that era is over (at  
least for the consumer).  iMovie 08 is about making short (to medium  
length) videos for YouTube or posting on your .Mac Gallery or putting  
on your iPod.

That's the future Apple sees for consumer video production.  Of  
course, they will add features to iMovie 08, probably some that help  
it at making longer movies for DVDs (because of the backlash), but I  
still think the primary goal is "videos."

Of course, that leaves us consumers who wish to make "feature-length"  
movies to burn to DVD with a dead-end product or a (relatively) cheap  
upgrade to Final Cut Express.

I'm guessing your friends could probably benefit (in the long run)  
from having both iMovie 08 and Final Cut Express (and that will help  
your friends at Apple too ;-).

Just my opinion.

Cheers,
Ashley.