a trip down memory lane

[Michael Brian Bentley]

I believe Pink was the effort that failed. Taligent was a little late 
in the time line, a consequence of Pink missing the mark.

Pink was established in part to research ways to develop code that 
should become accepted throughout Apple. Certainly intended also to 
base the creation of a number of products over time, Pink's key point 
had to be to enrich the coding experience of all Apple engineering, 
to establish a viable, elevated Apple trademark code style/system, 
and help produce a new killer OS suite in the 1991 time frame, when 
it would count the most. As it turned out, Apple needed a much 
stronger answer to the release of Windows 3.1 than they had. To have 
had one, the appropriate new style had to have been growing in 
popularity within Apple by at least 1989. The Pink effort was 
significant, but Pink style didn't catch.

Apple's upper management in the late 80's/early 90's did not appear 
to be overly insightful or coordinated. There was a lot going on. 
They had trouble coordinating organizations. Instead of Pink 
enhancing Blue, it wound up being Pink vs Blue.