It's official!

Ashley Aitken mrhatken at mac.com
Fri Jun 1 07:27:30 PDT 2007


On 01/06/2007, at 10:05 PM, Shawn Erickson wrote:

>
> On Jun 1, 2007, at 6:57 AM, Ashley Aitken wrote:
>
>>
>> From Steve himself:
>>
>> <http://d5.allthingsd.com/20070531/video-steve-jobs-and-bill-gates- 
>> together-part-2-of-7/>
>>
>> "Apple views itself as a software company."
>>
>> "It's in a beautiful box but it is software."
>
> Yeah and?

You trimmed the quote just a little too much Shawn.

The rest of my email said:

> That should settle any debate (NOT).

In which I was referring to the numerous debates here and elsewhere  
about Apple being a hardware company or a software company or both.

I think Steve made it clear here that they're all about the software.

Now you may have thought that all along but I am sure there are  
others who still feel it is about the hardware or hardware and software.

And in the video Steve even goes on to talk about the importance of  
hardware/software integration.

I think the reality is that the hardware is the dongle for Apple's  
software.

Cheers,
Ashley.

--
Ashley Aitken
Perth, Western Australia
mrhatken at mac dot com
Skype Name: MrHatken (GMT + 8 Hours!)





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