64 bits and ESR and world domination in 2008

[David Cake]

At 7:28 PM -0800 13/1/07, Scott Stevenson wrote:
>On Jan 13, 2007, at 6:41 PM, David Cake wrote:
>
>>>What do you think Apple should do to grow Mac OS X market share -- 
>>>while still maintaining margins (ie - not simply giving the OS 
>>>away)?
>>
>>Well, licence it to selected Intel models from other manufacturers 
>>that fill niches not currently filled by Apple offerings (at a 
>>substantial margin - so still staying out of 'cheap and crappy') 
>>would be one idea would be a start. Eventually, as the market share 
>>gets higher, there is less need to maintain margins  on all 
>>products as volume grows.
>
>We could talk all day about the pros and cons of this, but I really 
>think it's a moot point. For better or worse, I just don't think 
>it's ever going to happen.

	Well, thats not really the original question I was really 
asking - considering its a historically important opportunity to do 
so, is Apple going to do anything to push the market share of Mac OS 
X in the next couple of years other than continue its current 
strategy? Its a given that Apple is going to continue to attempt to 
make good machines in a variety of common form factors, that it will 
release a new version of OS X, that it will advertise that OS and 
directly compare it to Windows, and that it will release other 
devices that do not require Mac OS X but that hopefully give people a 
good experience with Apple product that continues to encourage people 
to switch. Thats not a big push, thats business as usual - do you 
think Apple is likely to do anything else?
	A big enterprise push, whatever form it took, would 
constitute a substantial change, for example. Any substantial new 
sales channel for Mac OS X (whether on Apples hardware, or not) would 
be, and substantial expansion of its available products. Licencing is 
the traditional easy answer to both questions of where would a new 
sales channel come from, and where would new products come from. Its 
plain Jobs has little interest in it right now, and overall is 
convinced Apple should be firmly in control of its core products. But 
there are other strategies he could pursue as well.
	Cheers
		David