64 bits and ESR and world domination in 2008

David Cake dave at difference.com.au
Sat Jan 13 18:41:29 PST 2007


At 6:20 PM -0800 12/1/07, Scott Stevenson wrote:
>On Jan 11, 2007, at 8:53 PM, David Cake wrote:
>
>>I wonder if Jobs, realising how big the technical advantage of OS X 
>>will be [...] is considering a serious market share push in the 
>>Leopard time frame?
>>
>
>Signs point to yes.

	Which specific signs? He is continuing to make good 
computers, and Leopard will be a great OS, but anything beyond, say, 
hoping to push Apple market share?

>>Or will he be happy to keep Mac OS X as a niche OS that keeps his 
>>growing consumer electronics and media empire competitive.
>>
>
>I don't see anything that suggests this.
>
>What do you think Apple should do to grow Mac OS X market share -- 
>while still maintaining margins (ie - not simply giving the OS away)?

	Well, licence it to selected Intel models from other 
manufacturers that fill niches not currently filled by Apple 
offerings (at a substantial margin - so still staying out of 'cheap 
and crappy') would be one idea would be a start. Eventually, as the 
market share gets higher, there is less need to maintain margins  on 
all products as volume grows.
	Cheers
		David
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