iMac pricing over the world

[Jean-Christophe Helary]

On 9 août 07, at 22:56, Jesús Díaz Blanco wrote:

> Like always, Europe sucking it.

Well, think that Apple may consider that the Euro is artificially  
high to the dollar and set the Euro prices so that they correspond to  
a more realistic exchange rate.

Today's rate was 1.38 Dollars to the Euro and the price in Irland  
suggests a 1.25 Dollars to the Euro.

I just checked the FR price: €2219 without VAT... Same in DE, BE, FI,  
IT, NL,  €2159 in ES, so we obviously have something else here...

JC

> j.
>
> On 09/08/2007, at 7:31, Jean-Christophe Helary wrote:
>
>> I checked the US price of the high-end iMac and used the exchange  
>> rate available today to see what the price tag "should" be in  
>> other areas:
>>
>> US: $2299
>> UK: £1128
>> IR: €1666
>> JP: ¥275057
>>
>>
>> Then I checked the UK/Ireland/Japan and US prices without VAT for  
>> the high end iMac and found:
>>
>> US: $2299
>> UK: £1241 (+9%)
>> IR: €1833 (+10%)
>> € values vary depending on the country but the FR and DE shop  
>> drove me back to my JP shop...
>> JP: ¥285524 (+3.6%)
>>
>> I am not sure what to conclude from that. In Japan, ¥300,000 for  
>> such a machine is dirt cheap. Kind of. I suppose Apple is  
>> targetting this huge and very trend following consumer market,  
>> knowing that SONY is at home here. Do we have figures for the user  
>> bases in the respective markets ?