84 percent of students surveyed had heard of the iPhone, 25 percent said they would shell out

[Kevin Callahan]

<http://biz.yahoo.com/ap/070410/apple_ahead_of_the_bell.html?.v=1>

The study also showed that 84 percent of students surveyed had heard  
of the iPhone, a wireless Internet device and cell phone.  
Furthermore, 25 percent said they would shell out $500 to buy the  
device, which is set for release in the U.S. in June.

"We believe that the teen demographic is a critical component of long- 
term growth in both markets, and Apple is clearly leading the  
category," Munster wrote.